How do you get teens to back away from TikTok-trending skincare that’s too adult-rated for their Bambi skin? Create a playful brand with scientific cred that teens WANT to display. Meet Fawn, a skincare line co-founded by teen sisters, with formulas perfected by their live-in dermatologist (AKA mom).
— What We Did
These teen-preneurs (and all their besties) were unknowingly burning out their skin, shopping cute brands at Sephora that are actually developed for way more mature skin. The result? Expensive pimples. Mom called a family meeting, and the Fawn mission was born: dermatologist-formulated skin care that can hang with teen hormones.
The Fawn brand and packaging are youthful but adult-adjacent––playful vibes, real science, no glitter masks pls. The voice holds hands with the design to give the brand an ownable personality. Key messaging such as “kill acne with kindness” and “for people who pimple” balance product efficacy with the teen-formulated nature of the line.
— Project Partners
Photograpy: TTM Social & Kendall Lovejoy
— Credit
Strategy: Julie Smith
