Hook up with hydration.

Coconut crushing the natural, luxury beauty scene.

Kopari created the industry’s first coconut-powered lifestyle-beauty brand. As trailblazers in the clean category, they make high-performance skincare for a vacay state of mind.

— What We Did

  • Brand Voice Identity
  • Strategic Messaging
  • Copy Toolkit
  • Product Naming
  • Packaging Copy
  • Website Copy
  • Campaign Creative
  • Video Production
Say aloha to Kopari
Kopari hydrating vitamin c shower oil

What started as a small copywriting project turned into a long-term strategic partnership. During their first year in market, Kopari saw so much success in DTC, Sephora raced to be the first to launch them in retail.

Kopari coconut melt
Kopari packaging
Kopari Manifesto
Kopari Manifesto
Kopari coconut body glow
Kopari packaging

Significant investments from L Catterton and Unilever Ventures accelerated Kopari’s early growth. Additional celebrity investors include Karlie Kloss, Shay Mitchell, Hilary Duff, Mila Kunis, and Ashton Kutcher. 

“Good Skincare Gets Compliments” Brand Campaign

The insight: Women are not very good at taking compliments. For Kopari’s brand campaign we shot a series of comedic spots that highlight an important truth about self doubt. Kopari encourages women to accept compliments with confidence and feel more comfortable in their own skin.

Peep more projects