We worked with Clio to create a world that would disrupt the yogurt category. Sassy language, bright-colored packaging, and fresh photography brought the “permissible indulgence” positioning to life. Rebranding yogurt with a big personality was a big win that helped Clio develop deep emotional connections with consumers.
In the months after the rebrand, Clio saw a 40% sales velocity lift compared to the prior year. Gross margins increased by 1700 basis points in 14 months, exceeding profitability goals.
Buyers at leading natural and grocery retailers reference the rebrand as a big reason why they’ve chosen to carry Clio. As a result, Clio went from 250 to 10,000+ stores, including national customers such as Walmart, Target, Whole Foods, Costco, Sam’s and more.