How do you make an ancient yogurt practice brand new? Wrap a delicious greek yogurt bar in dreamy chocolate, make it taste like cheesecake, and invite people to eat it with their bare hands. No spooning allowed.
— What We Did
We worked with Clio to create a world that would disrupt the yogurt category. Sassy language, bright-colored packaging, and fresh photography brought the “permissible indulgence” positioning to life. Rebranding yogurt with a big personality was a big win that helped Clio develop deep emotional connections with consumers.
In the months after the rebrand, Clio saw a 40% sales velocity lift compared to the prior year. Gross margins increased by 1700 basis points in 14 months, exceeding profitability goals.
Buyers at leading natural and grocery retailers reference the rebrand as a big reason why they’ve chosen to carry Clio. As a result, Clio went from 250 to 10,000+ stores, including national customers such as Walmart, Target, Whole Foods, Costco, Sam’s and more.
Clio’s “All Treat. No Cheat.” brand positioning and corresponding marketing & innovation strategy resulted in nearly 2 points of HH penetration growth, category-leading repeat purchase rates, and a 10x increase in social media followers.
Clio grew 300% in its first year after the rebrand. The new design outscored the old against all KPIs. 49% of customers discovered Clio through seeing the packaging in store.
Clio Snacks went from a $600K, regional yogurt bar business to a nationally-distributed snack brand with a run rate of $38MM+ in revenue within 3.5 years. And just like that, yogurt was exciting again.
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