90% of us don’t eat enough fiber. Is anyone shocked? No. Do we want to withhold chocolate chip pancakes from our kids? Also no. Instead of blaming or shaming the American diet, GoodWheat grew nutritionally-superior wheat from the ground up.
— What We Did
Our favorite comfort carbs have been transformed into high-fiber, gut-friendly foods that even the pickiest tiny humans love.
Governess brought GoodWheat to life with a delicious identity system, fresh voice, and vibrant photography that gives everybody permission to feel better about eating foods the whole family craves.
GoodWheat first launched nationally on Amazon, then expanded to more than 2400 natural and conventional retail locations: Fresh Thyme Market, Erewhon, Gelsons, Harris Teeter, Meijer, Bristol Farms, Raley’s, ShopRite, Giant Eagle, Hannaford and more.
— Project Partners
Web Development: Sarah Holden, Base3Group
Photography: Deepi Ahluwalia, Linnea Bullion, Nick Cabrera
Social: Sircle Media
After a successful rollout for GoodWheat Pasta, we extended the brand and packaging system to launch three new product lines: GoodWheat Quikcakes (an instant hit and Best New Healthy Grocery Product), Pancake & Waffle Mix, and Mac & Cheese.
GoodWheat keeps dishing out the wins with industry recognition across categories:
Best Stealthy Healthy Pasta
Best Store-Bought High-Protein Desserts
Best Store-Bought High-Fiber Snacks
Best Pastas on Grocery Shelves
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